COURSES and SEMINARS TAUGHT at Graduate and Undergraduate Level @Altınbas University, Koc University, Izmir University of Economics, Ecole de Management de Normandie, University of Texas
Social Entrepreneurship Entrepreneurship Corporate Social Innovation Social Responsibility and Professional Ethics Digital Marketing Marketing Research Qualitative Research Methods Consumer Behavior Strategic Brand Management Marketing Strategy
ARTICLES PUBLISHED IN JOURNALS COVERED BY SCI, SSCI or AHCI
Çakir, M.P., Çakar, T., Girisken, Y. & Yurdakul, D. (2018). An investigation of the neural correlates of purchase behavior through fNIRS, European Journal of Marketing, 52(1/2), 224-243. (SSCI)
Yurdakul, D., Atik, D. & Dholakia, N. (2017), Redefining the Bottom of the Pyramid from a Marketing Perspective,” Marketing Theory, Vol. 17(3), 289-303. (SSCI)
Yurdakul, D. and Atik, D. “Coping with Poverty through Internalization and Resistance: The Role of Religion,” Journal of Macromarketing, Vol. 36(3), p. 321-336. (SSCI)
Atik, D. and Yurdakul Sahin, D. (2012). “Sex Role Conflict at Work: Its Impact on Consumption Practices of Working Women,” International Journal of Consumer Studies, Vol. 36(1), p.10-16. (SSCI)
Eliiyi, D., Yurtkulu E. Z. and Yurdakul Sahin, D. (2011). “Supply Chain Management in Apparel Industry: A Transshipment Problem with Time Constraints,” Tekstil ve Konfeksiyon, Vol. 21(2), p.176-181. (SCI Expanded)
ARTICLES PUBLISHED IN OTHER INDEXED JOURNALS
Yurdakul-Sahin, D., Atik, D. (2013), “Celebrity Influences on Young Consumers: Guiding the Way to the Ideal Self,” Izmir Review of Social Sciences, Vol. 1(1), p. 65-82.
Penbek, S., Yurdakul, D., Cerit, A.G. (2012), “Intercultural Communication Competence: A Study about the Intercultural Sensitivity of University Students Based on Their Education and International Experiences,” International Journal of Logistics Systems and Management, Vol. 11(2), p. 232-252. (indexed in Scopus)
ARTICLES PUBLISHED IN REFEREED JOURNALS
Yeşilada, F., Yurdakul, D. (2009). “Improving Healthcare Service Quality: An Application of Integrating SERVQUAL and Kano Model into Quality Function Deployment,” International Journal of Business Research, Vol.9 (7), p.156-165.
Yurdakul D., Atik, D. (2018) In Search for Meaning in Every Day Life: Can the Virtual Dominate over Real? Beykoz Akademi Dergisi, 5(1), 53-71. (ULAKBIM)
Yurdakul D., Girişken, Y. (2018) Görsel Odaklanmada Kadın ve Erkekler Arası Farklılıklar: Basılı Reklam Görselleri Üzerine Bir Çalışma, Marmara Business Review, 2(2), 183-200.
ARTICLES PUBLISHED IN OTHER PERIODICALS
Gürhan-Canlı, Z., Yurdakul, D., Yalçın, S. (2016). “Kapsayıcı İş Modelleri: Pazar Geliştirme ve Sürdürülebilir Kalkınma için İnovatif Bir Yaklaşım”, Harvard Business Review Turkey, July-August 2016.
Yurdakul-Şahin, D. (2011). “Pazarlamada Evrim ve Adaptasyon,” Fortune Türkiye, August 2011.
SCIENTIFIC BOOK OR CHAPTER IN A SCIENTIFIC BOOK PUBLISHED BY INTERNATIONAL PUBLISHERS
Yurdakul, Dicle; Yalçın Müftügil, Seda; Gürhan-Canlı, Zeynep (2017), “Technology Adoption at the BOP Markets: Insights from Turk Telekom’s Focus on Inclusive Business” Sustainability in a Digital World (Editörler: Thomas Osburg, Ch. Lohrmann) Springer.
Yurdakul, D., Eliiyi, D.T. (2012). “Improving Performance and Customer Satisfaction via the Use of Information Technologies in Public Transportation and Logistics Systems” in Public Sector Reform Using Information Technologies: Transforming Policy into Practice (eds. Thanos Papadopoulos and Panagiotis Kanellis), p. 212-222. IGI Global Publishing.
SCIENTIFIC BOOK OR CHAPTER IN A SCIENTIFIC BOOK PUBLISHED BY NATIONAL PUBLISHERS
Atik, D., Yurdakul, D. (2009). “Guerilla Marketing in SMEs: A Case Study on the Astonishing Success of Oil Company,” in International Entrepreneurship Congress 2009 Selection Book. Izmir University of Economics, Turkey.
Yurdakul, D. (2018), Social Entrepreneurship for Sustainable Urban Development, Social Enterprise World Forum Academic Symposium, Glasgow, UK, 10-12 September 2018.
Yurdakul, D. (2018) Psikanalitik Kuram Perspektifi ile Tüketici Tatmini: Hızlı Tüketim ve Arzu Döngüsü Üzerine Keşifsel Bir Çalışma, 23. Ulusal Pazarlama Kongresi, Kocaeli, Türkiye, 28-30 Haziran 2018.
Yurdakul, D., Girişken, Y., “Görsel Odaklanmada Kadın ve Erkekler Arası Farklılıklar – Reklam Görselleri Üzerine Bir Göz Tarama (Eye-Tracking) Çalışması,” 22. Uluslarararası Pazarlama Kongresi, Trabzon, Türkiye, 28-30 Eylül 2017.
İscioglu, T.E., Yurdakul, D., “İkinci El Giyim Motivasyonu, Moda Yenilikçiliği ve Sürdürülebilirlik Üçgeninde Keşifsel Bir Araştırma,” 22. Uluslarararası Pazarlama Kongresi, Trabzon, Türkiye, 28-30 Eylül 2017.
Yurdakul, D., Müftügil, A.S., Gürhan-Canlı, Z., “Inclusive Business: Aligning Human Development and Economic Growth in BOP Markets,” 41st Annual Macromarketing Conference, Dublin, İrlanda, 13-15 Temmuz 2016.
Yurdakul, D. “In-depth Interviews: The Researcher’s Journal” 5th Alternative Methods in Marketing Research Symposium, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.
Yurdakul-Şahin, D. and Atik, D. “Exposure, Exclusion and Experiences in the Low Income Context: Women’s Struggle with Poverty and More,” 12th Conference on Gender, Marketing and Consumer Behavior, Helsinki, Finland, 24-26 June, 2014.
Atik, D. And Yurdakul-Şahin, D. “Effects of Involvement-Stimulating Technologies and Design in Creating Brand Experience: A Study on Retail Applications in the Turkish Market, ICOVACS 2012 – International Conference on Value Chain Sustainability, “Value Chain Sustainability through Innovation and Design,” Izmir, Turkey, 13-15 December, 2012.
Şahin, D.Y. and Atik, D. “Media Literacy: How Can Marketing Alleviate the Negative Consequences of Consumer Culture Messages on Low Income Consumers?” ICMD 2012 - Markets and Development, International Society for Markets and Development, Casablanca, Morocco, 21-25 May, 2012.
Şahin, D.Y., Atik, D., “Conspicuous Consumption of the Neglected Majority: Low-Income Consumers in a Non-Western Culture,” ACR International Workshop - Enhancing the Status of Consumer Research in Non-Western Contexts, University of Strathclyde, Glasgow, UK, Association for Consumer Research, 5-6 July, 2010.
Atik, D., Şahin, D.Y., “Sex Role Conflict and Consumption Patterns at Work: A Study of Working Women in Non-Western Cultural Context,” 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, UK, Association for Consumer Research, 30 June - 3 July, 2010.
Eliiyi, D.T., Şahin, D.Y., Yurtkulu, E.Z., “Tekstil Sektöründe Zaman Unsurlu Bir Aktarma Problemi Uygulaması,” 30th National Congress on Operational Research and Industrial Engineering- Book of Abstracts, Istanbul, Turkey, pp. 302-303, June 30-July 2, 2010.
Yesilada, F., Yurdakul, D., “Improving Healthcare Service Quality: An Application of Integrating SERVQUAL and Kano Model into Quality Function Deployment,” IABE 2009 Annual Conference, Las Vegas, USA, 18-21 October, 2009.
Atik, D., Şahin, D.Y., “Guerilla Marketing in SMEs: A Case Study on the Astonishing Success of Oil Company,” International Entrepreneurship Congress 2009 - SMEs and Entrepreneurship, Izmir University of Economics, Turkey, 14-16 October, 2009.
Penbek, S., Yurdakul, D., Cerit, A.G., “Intercultural Communication Competence: A Study About the Intercultural Sensitivity of University Students Based on Their Education and International Experiences,” EMCIS 2009, European and Mediterranean Conference on Information Systems, Brunel University & Dokuz Eylul University, Izmir, Turkey,13-14 July, 2009.
Gürkaynak, N., Yurdakul, D., “Exploring the Potential of Social Media in Stimulating Active Citizenship: A Methodological Proposal,” I. International European Union, Democracy, Citizenship and Citizenship Education Symposium, Uşak Üniversitesi & University of Leicester, Turkey, 28-29-30 May 2009.